We've spent years trying and failing, learning about the factors of success for apps and other digital products, so you don't have to! Our strategy is focused around personal value proposition and putting your resources to work on the features that will make you a market leader from the very beginning.
Unique Value Proposition (UVP) is one of the core aspects of any commercial success. When it comes to digital products, the flexibility of software lets you adjust things on the go, optimize and complement your existing product offering with outstanding application experience. This requires a certain degree of business transformation dedication. If you apply the research and analysis tactics described in this book, take the insights and drive your design with informed decisions, you use market signals and publicly accessible data — you can turn your development process into a value-producing machine affecting your customers' lives the way that doesn't leave them any other choice but to follow you.
The methods described in this book are used by our team to innovate user experience across multiple industries and for millions of customers. We are excited to share our insights with you today and we hope this brings you or your company a step closer to finding success in this highly competitive market.